You may have heard around that nowadays it is essential to hire a Social Media Marketing South Africa , right?
That means, in a nutshell, investing in social media management , advertising, moving online groups and building brand communities in those locations.
And this is no exaggeration! Or do you doubt that the new television is YouTube?
In fact, you need to share a location with your customers and potential consumers.
And they are on Facebook, Instagram, Twitter, LinkedIn, YouTube and other places of online interaction. If you don't believe it, know that the Brazilian user spends almost 4 hours a day on social media , a number that characterizes him as the second most active in the world.
We are currently 130 million people connected on these platforms , which is equivalent to 62% of the national population.
But anyone who thinks that a marketing strategy on social networks is all about creating a profile and disseminating some posts is wrong. There is much more behind the actions.
Planning, tactics, investment, metrics, analysis of reports, ads, personas, whew! There's a lot behind it!
But calm down, we're not here to scare you! If this topic interests you, prepare your coffee, relax in the armchair and read on! We have prepared this guide to help you discover everything you need to apply social media marketing with the precision of a professional!
Social networks and digital marketing: is it worth investing in?
There are several reasons why you want to do digital marketing through social networks.
As stated at the beginning of the text, they are today the main meeting point between brands and their consumers.
But, much more than a meeting environment, social networks are places to generate new business , to get closer and understand even more the needs of your audience, to accompany competitors and understand how the market is moving, and much more.
Therefore, it is necessary to develop an efficient strategy that really makes sense in the face of investment, be it financial, time or people.
Here are the main reasons for creating corporate profiles in the main social media tools:
You already know that people spend a lot of time on social media.
When the objective is to expand the visibility of the brand , you cannot stay outside the place where they are, can you?
One of the great goals for those who invest in digital marketing is to make users recognize a brand, the famous branding .
But more than that, it is necessary to ensure that this brand recognition is positive. And this involves good experiences on social networks and also with products or services.
In any case, social media are channels with enormous potential for brands that want visibility. And having a relevant action for this audience is essential.
The algorithms of social networks work based on the interactions of users, so the more suitable for the public, the more the profile is likely to generate shares and other social interactions . This, of course, establishes high rates of views and positive impressions about the brand .
Generating engagement is the crux of social media. After all, as we said, robots identify posts with a lot of interactions and consider it relevant to more people.
But Social Media Marketing South Africa actions go far beyond reach.
Nowadays, the consumer is much more demanding than before. He cares about the ideals of the brand, wants to be part of the company and needs frequent contact to really trust what it offers.
That's exactly what you read: as incredible as it may seem, social networks are not just for direct sales .
This “coexistence” represents, in many cases, the difference between the success and the failure of the business.
That is why engagement is very important when acquiring new customers! And also for people who have already bought, when the goal is retention.
Engaged customers are the best way to promote a brand on social networks .
Social networks also serve as a source of traffic when combined with other digital marketing strategies.
They can take users to your business pages. This includes blog posts, landing pages, e-commerce products or any other desired landing page.
In inbound marketing actions, for example, it is possible for followers to navigate from a post to the conversion page and download an e-book or contact the company.
It is worth remembering that the promotion of products and services is also valid on interaction platforms.
The performance of a good complementary work provides direct sales in these channels. The features of Instagram Shopping and Facebook Marketplace are examples of how to advertise - and sell - products directly, using native resources from social networks. Ads are also key to this!
How to do marketing planning on social networks?
Many people believe that it is simple to promote a good social media marketing South Africa.
But the truth could not go any further than that. There is a lot of work and knowledge involved during the process.
And it all starts with planning.
This is the most important step for everything to work in accordance with actions in social networks.
Therefore, it is very important to know how to create a marketing plan before putting it into practice.