Social media increasingly offers new ways of interacting and doing business. Like all digital platforms, they are in constant motion, and these changes affect consumer behavior. Therefore, companies need to follow the news to understand this dynamic and the behavior of their audience in this movement, as they can find great opportunities.
And how do companies and digital professionals manage to keep up with all new launches and information, and decide which initiatives can make a difference in the results of their business? Here are 5 tips for you.
Power is not in the chosen media, but in the relationship with the public
The most important of social media are people, and the relationship that your brand builds with them. Many companies focus on new features, and are always creating profiles on new media, considered to be the “newest trend”. I am not saying that it is not important to be updated. But, certainly, focusing on the relationship with the public, on the media of his greatest interest, that does make a difference.
When you define your personas, you need to understand where they are, how they behave, and where they like to interact with brands and companies. When creating a good relationship with your audience, they will follow you, through one or more media, and will become more and more loyal to your brand and more willing to try what you have to offer. The relationship must be worked out over the long term, and the effort is worth it!
Facebook will continue to run social media for some time
There is no doubt that Facebook continues to lead social media. Of course, different groups prefer different media, but our colleague Mark knows how to analyze the market very well, and always adds features that are successful in other media, to keep us there.
Many of us are on Instagram, Snapchat, LinkedIn ... but how many of us actually delete our Facebook accounts? Almost no one, is it? We cannot be left out of the greatest strength of the market.
Facebook, in addition to offering constant updates to its algorithm, and thus dictating the rules of how companies can and should interact with their fans, also offers great opportunities for ads, creation of groups, in addition to its new options: Facebook Stories, and the virtual and augmented reality that is giving us something to talk about.
Videos, videos, and more videos
We are in the age of video, and the preference for this content is growing. According to CISCO, by 2020 82% of digital traffic will be initiated by videos. And there is yet another differential of social media: Facebook and other media give more and more visibility to videos in their feeds, in addition to encouraging companies to invest in this content.
The lives are also making the rounds. The streaming live , or live video, are already on Facebook, Instagram, YouTube, not to mention the Periscope and Twitter. When a profile or page starts a live video, these platforms help to build the audience by notifying friends or followers about the video.
Co-creation of content
People seek empowerment, and feel extremely motivated when they have the opportunity to co-create with their favorite brands. Few brands are taking advantage of this golden opportunity: by offering the opportunity to co-create content, it explores other audiences, offers more authentic content, creates greater loyalty with the public, and earns points where many companies fail: in suggestions, comments, praise and criticism.
Nowadays, people even read descriptions of products and services offered by companies. But, before making your purchase decision, check the comments left by others who have had experience with it. Previous customers are the major influencers of current purchases and, in addition to companies not managing this opportunity well, they do not take the chance to explore positive associations with the brand.
There are many ways to work on co-creating content, including taking advantage of the possibility of the user being able to create content anytime, anywhere, via mobile devices: how about inviting him to share his perceptions over lunch at his restaurant, an event at your venue, a purchase at your store, a visit to your portal?
The possibilities are endless for creating texts, images and videos. With this initiative, you can increase your reach, the quality of your content, and connect with micro social influencers.
The role of the media in your Inbound Marketing strategy
Social media is a great tool in all. Of course, they play a key role in attracting and converting leads. You can prospect strangers, deliver content to the right leads and customers, at the right time, and generate engagement. And do you remember the relationship? The media can also be used in the relationship, in order to make satisfied customers into promoters of your brand.
There are several social media strategies to be implemented during the buying journey, and the stages of the content funnel.
Therefore, we can conclude that companies are not using the media as a fundamental strategy, nor in a correct way, to attract and convert leads.
You may have heard around that nowadays it is essential to hire a Social Media Marketing South Africa , right?
That means, in a nutshell, investing in social media management , advertising, moving online groups and building brand communities in those locations.
And this is no exaggeration! Or do you doubt that the new television is YouTube?
In fact, you need to share a location with your customers and potential consumers.
And they are on Facebook, Instagram, Twitter, LinkedIn, YouTube and other places of online interaction. If you don't believe it, know that the Brazilian user spends almost 4 hours a day on social media , a number that characterizes him as the second most active in the world.
We are currently 130 million people connected on these platforms , which is equivalent to 62% of the national population.
But anyone who thinks that a marketing strategy on social networks is all about creating a profile and disseminating some posts is wrong. There is much more behind the actions.
Planning, tactics, investment, metrics, analysis of reports, ads, personas, whew! There's a lot behind it!
But calm down, we're not here to scare you! If this topic interests you, prepare your coffee, relax in the armchair and read on! We have prepared this guide to help you discover everything you need to apply social media marketing with the precision of a professional!
Social networks and digital marketing: is it worth investing in?
There are several reasons why you want to do digital marketing through social networks.
As stated at the beginning of the text, they are today the main meeting point between brands and their consumers.
But, much more than a meeting environment, social networks are places to generate new business , to get closer and understand even more the needs of your audience, to accompany competitors and understand how the market is moving, and much more.
Therefore, it is necessary to develop an efficient strategy that really makes sense in the face of investment, be it financial, time or people.
Here are the main reasons for creating corporate profiles in the main social media tools:
You already know that people spend a lot of time on social media.
When the objective is to expand the visibility of the brand , you cannot stay outside the place where they are, can you?
One of the great goals for those who invest in digital marketing is to make users recognize a brand, the famous branding .
But more than that, it is necessary to ensure that this brand recognition is positive. And this involves good experiences on social networks and also with products or services.
In any case, social media are channels with enormous potential for brands that want visibility. And having a relevant action for this audience is essential.
The algorithms of social networks work based on the interactions of users, so the more suitable for the public, the more the profile is likely to generate shares and other social interactions . This, of course, establishes high rates of views and positive impressions about the brand .
Generating engagement is the crux of social media. After all, as we said, robots identify posts with a lot of interactions and consider it relevant to more people.
But Social Media Marketing South Africa actions go far beyond reach.
Nowadays, the consumer is much more demanding than before. He cares about the ideals of the brand, wants to be part of the company and needs frequent contact to really trust what it offers.
That's exactly what you read: as incredible as it may seem, social networks are not just for direct sales .
This “coexistence” represents, in many cases, the difference between the success and the failure of the business.
That is why engagement is very important when acquiring new customers! And also for people who have already bought, when the goal is retention.
Engaged customers are the best way to promote a brand on social networks .
Social networks also serve as a source of traffic when combined with other digital marketing strategies.
They can take users to your business pages. This includes blog posts, landing pages, e-commerce products or any other desired landing page.
In inbound marketing actions, for example, it is possible for followers to navigate from a post to the conversion page and download an e-book or contact the company.
It is worth remembering that the promotion of products and services is also valid on interaction platforms.
The performance of a good complementary work provides direct sales in these channels. The features of Instagram Shopping and Facebook Marketplace are examples of how to advertise - and sell - products directly, using native resources from social networks. Ads are also key to this!
How to do marketing planning on social networks?
Many people believe that it is simple to promote a good social media marketing South Africa.
But the truth could not go any further than that. There is a lot of work and knowledge involved during the process.
And it all starts with planning.
This is the most important step for everything to work in accordance with actions in social networks.
Therefore, it is very important to know how to create a marketing plan before putting it into practice.
Companies have many doubts today about to enter the world of Social Networks and regardless of the size of the company and the volume of business that handle the million-dollar question is: should we hire a social media marketing South Africa?
To clarify this question here are 10 important reasons to hire a social media marketing South Africa:
1. Market : markets have become conversations between the company and the consumer. Aggressive advertising says goodbye, the client wants to talk, propose, debate and even complain, and we must be there to listen. It is a fundamental point to develop a good corporate image that will result in new customers and sales.
2. Marketing : Social Media is more than just a Facebook account. Used in a professional manner and developing a good marketing plan we can put at our disposal a network of interconnected places where our potential client is willing to listen and talk. Effective, cordial communication that brings value to the consumer will pay off.
3. The figures : Facebook has more than 1,500 million users, YouTube: more than 1,000 million users, Twitter: more than 500 million users. Are you sure you want to stay out of this huge market?
4 . Advantages : Launching into the adventure of social networks without having a professional domain can pose more problems than benefits. Which social network is the most suitable for our purpose? Where do we find our target? How do we communicate with him? How do we solve a crisis? Only a Community Manager can effectively answer these questions.
5. Crowdsourcing : under this anglicism there is a collaborative desire between companies and customers. Talk to them and listen to their opinions, they will help you make your product better and meet their needs. You have always wanted to know what your customers thought and what they wanted from you. Today you can know.
6. Information is power : you must be informed of all the opinions, news and comments that are poured into you in cyberspace, as well as the market opportunities that appear at vertigo speed via the Internet. And a social media marketing South Africa knows how to do it.
7. New professional : Because it is neither a work of your marketing department, nor of your communication department, nor something you should leave in the hands of a fellow with Twitter and Facebook. If you want to be effective from the start, you must create an ad-hoc position for this new need of your company.
8. Competition : others are already doing it, and it may be that when your company decides to do so, it is too late. Do not miss the train.
9. Brand : being in social media will help the projection of your business in its sector of activity. A good community manager will make your company present on the Internet, talk, debate, propose and can even become a reference.
10. Strategy : progressively, companies realized that not everything was marketing and the communication department arrived. When they were introduced on the Internet they realized that they would be lost in the tidal wave of the network if they did not put a good SEO to work. Today is the turn of the social media marketing South Africa.